I think, stories are the best way to tell something. So, let me tell you one.
Once upon a time, there was a boy and a girl. They lived in separate towns and loved each other very much. But the boy never visited her or did anything to make her feel special, not even a casual phone call. He was always busy chasing other girls. She was a prisoner of his love. Whenever there was an opportunity, she tried to persuade him to pay her a visit. They had not seen each other in ages. But he never came. One day, she asked the boy to set her free. He said,"I cannot. I need you. I have set your address in my GPS a long time ago. I really want to take that journey. But, I am not getting an opportunity."
What do you think? Did he not have the opportunity or he just didn't see it? Because, in my opinion, he might have had the "want" for this girl, but not the need. If he did, even the smallest opportunity would have urged him to take that journey.
Even though, I talked about the relationship between want, need and opportunity through a silly love story, this is one of the basic principles of marketing. Actually, the vicious circle of marketing...the Game of Human Psychology. First, create a want in a customer. During this period, if the customer has the means, he might indulge in these wants. But, he can definitely resist it. In other words, he has a choice. Choice to spend his money or not. Then, the real game begins. This "want" becomes a "need". Its a thin line. But once he crosses that, his whole thinking can change. To satisfy this need, in a heart beat he will become an innovator....his mind will raise like a horse...like a chess player, he will plan every move to get where he wants to go. He will grab every opportunity and if they don't exist, he will create them. Depending on how strong his need is, he won't rest till he attains what he wants....till he can hold his object of desire in his own hands. Aww....sweet victory. At that moment, he might feel speechless and shaky with happiness. He will reach his expected cardio workout heart rate, the one which he struggles to reach when he tries to workout every now and then, without moving a muscle. His pupils will have the size of a football. He will hear his mind singing Haaa...llelujah Hallelujah and his GPS will say,"You have reached your destination".
This is not only true for marketing, it is true for every aspect of our life. To do an MBA, to be with your lover, to be peaceful with yourself, to eat, to drink, to breathe; any activity can be talked in terms of these three simple words. Many people sit on their dreams for years to do their MBA even without buying the text book to study for the GMAT. Some even drop the whole dream, realizing they do not have the need! How many people, including me, put off having a baby for years till they have the need for that parental feeling?
Its simple. Opportunities are created by the needy. Your actions are directly proportional to your needs. If they are not strong enough, you will sit on it till the days end and never see any opportunities that pass by you. Your wants are just like passing thoughts and your GPS is equivalent to your old Archie's address book.
The good old proverb says it well: When there is a will, there is a way. I wish that boy had this wisdom.
Once upon a time, there was a boy and a girl. They lived in separate towns and loved each other very much. But the boy never visited her or did anything to make her feel special, not even a casual phone call. He was always busy chasing other girls. She was a prisoner of his love. Whenever there was an opportunity, she tried to persuade him to pay her a visit. They had not seen each other in ages. But he never came. One day, she asked the boy to set her free. He said,"I cannot. I need you. I have set your address in my GPS a long time ago. I really want to take that journey. But, I am not getting an opportunity."
What do you think? Did he not have the opportunity or he just didn't see it? Because, in my opinion, he might have had the "want" for this girl, but not the need. If he did, even the smallest opportunity would have urged him to take that journey.
Even though, I talked about the relationship between want, need and opportunity through a silly love story, this is one of the basic principles of marketing. Actually, the vicious circle of marketing...the Game of Human Psychology. First, create a want in a customer. During this period, if the customer has the means, he might indulge in these wants. But, he can definitely resist it. In other words, he has a choice. Choice to spend his money or not. Then, the real game begins. This "want" becomes a "need". Its a thin line. But once he crosses that, his whole thinking can change. To satisfy this need, in a heart beat he will become an innovator....his mind will raise like a horse...like a chess player, he will plan every move to get where he wants to go. He will grab every opportunity and if they don't exist, he will create them. Depending on how strong his need is, he won't rest till he attains what he wants....till he can hold his object of desire in his own hands. Aww....sweet victory. At that moment, he might feel speechless and shaky with happiness. He will reach his expected cardio workout heart rate, the one which he struggles to reach when he tries to workout every now and then, without moving a muscle. His pupils will have the size of a football. He will hear his mind singing Haaa...llelujah Hallelujah and his GPS will say,"You have reached your destination".
This is not only true for marketing, it is true for every aspect of our life. To do an MBA, to be with your lover, to be peaceful with yourself, to eat, to drink, to breathe; any activity can be talked in terms of these three simple words. Many people sit on their dreams for years to do their MBA even without buying the text book to study for the GMAT. Some even drop the whole dream, realizing they do not have the need! How many people, including me, put off having a baby for years till they have the need for that parental feeling?
Its simple. Opportunities are created by the needy. Your actions are directly proportional to your needs. If they are not strong enough, you will sit on it till the days end and never see any opportunities that pass by you. Your wants are just like passing thoughts and your GPS is equivalent to your old Archie's address book.
The good old proverb says it well: When there is a will, there is a way. I wish that boy had this wisdom.
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